Corporate events are a tremendous opportunity to bring employees, clients, the media and the public together.
Hosting any kind of event requires just one idea, same with corporate events. There can be a lot of ideas behind hosting a corporate event.
These can range from knowledge transfer conferences to team bonding events and meetings. Your corporate event really depends on the purpose of your gathering, which will help you determine and differentiate the type of event you will be hosting.
To get an idea of what corporate event you can host, we have compiled a list of the top trending corporate event formats.
- Seminar – Information exchange in seminars is typically one-directional.
Audience – Targeted Audiences
Time Duration – Few hours, one day
Purpose – A seminar can be used for training, general meetings, for education, it’s held to inform the attendees on a specific subject
- Conferences – A conference is usually a meeting around a pre-defined topic with a number of guests in attendance.
Audience – Targeted Audiences
Time Duration – Multiple sessions, can go on for days
Purpose – It is an event used to discuss new trends and opportunities, share ideas, implement solutions, for improving collective expertise.
- Trade Show – Trade shows are usually meant to connect companies with potential customers.
Audience – Large scale/ Huge audience
Time Duration – Some Days
Purpose – Trade shows as an opportunity for companies to showcase their products, services and generate leads & establish partnerships
- Executive Retreats and Incentive Programs – Business development and planning are the main subjects of these programmes equal weight is given to expensive and enjoyable activities.
Audience – Large scale/ Huge audience
Time Duration – Some Days
Purpose – Trade shows as an opportunity for companies to showcase their products, services and generate leads & establish partnerships.
- Appreciation Events – Appreciation events are meant to be fun, introduce new people to the company and culture, laid-back. This event is the least business-related event of all business meetings.
Audience – Targeted audience/In-house people
Time Duration – One DayPurpose – The purpose of appreciation events is to appreciate employees, reward good work, bring people together and discuss new business opportunities.
- Product Launch Events – Product launch events are a great marketing exercise.
Audience – Can be small in-house meetings to big blasting event
Time Duration – One Day
Purpose – Product launches are to create a buzz among both customers and the media. These events aim to inform employees, clients and media about the company’s recent developments.
Some other events which company throw for engagement, marketing, celebration, etc. –
- Board Meetings and Shareholder Meeting
- Corporate Dinners
- Year-End Functions/parties
- Workshops/courses
- Golf Events
- Company or Organization Milestones
- Team-Building Events
Events are a vital part of every company’s growth strategy. The statistics reveal that corporate event planners are spending more on events than the previous year to bring people together, develop relationships, learn new skills and promote certain aspects of the company. This is the time when people think of us the most, us the best corporate event planner – LE Event and Exhibitions